PENGUIN BOOK COVERS

FOR THIS PROJECT I DESIGNED A BOOK COVER FOR THE ARROGANT APE; UNLEARNING THE MYTH OF HUMAN EXCEPTIONALISM AND WHY IT MATTERS BY CHRISTINE WEB. PENGUIN WANTED A SMART- THINKING DESIGN FOR PEOPLE WHO LOVE ANIMALS AND NATURE. THE COVER NEEDED TO LOOK DIRECT, COMPELLING AND INFORMATIVE – TO SIT WITH BUT ALSO STAND OUT AMONG THE REST OF THE SMART THINKING NATURE MARKET. I WAS INSPIRED BY INFO-GRAPHICS THAT SHOW HOW MUCH PLASTIC, TOXIC CHEMICALS AND HARMFUL MATERIALS ANIMALS HAVE CONSUMED. I EXPERIMENTED BY DESIGNING A SIMILAR GRAPHIC FOR HUMANS, COMMUNICATING THAT WE ARE BEING HARMED BY HUMAN BEHAVIOR JUST AS MUCH AS ANIMALS ARE. I USED A LOT OF BOLD GRAPHIC SHAPES AND BRIGHT CONTRASTING COLOURS, USUALLY FOUND ON WARNING SIGNS AND LABELS, THAT WOULD STAND OUT AGAINST OTHER ENVIRONMENTAL BOOKS ON THE SHELF.